HEATHER MCDIARMID - THE FOR SALE BY OWNER GUIDE

picture of exactly what the buyer is looking for, so they are unable to deliver. Let’s look at how the typical process usually works. An agent has a potential buyer who would like to buy a three-bedroom/two- bath house in a specific area. First, this agent prints out every listing that matches the buyer’s criteria, including a few close matches. These houses might not have two full bathrooms, or they might be slightly over budget. She then takes the client from one house to the next. The buyer will see many houses, but, in most cases, won’t be interested in any of them. Nothing has that special something they want in a home. This leads to wasted time, both for the buyer and the sellers they visit. Most buyers end up touring 20–50 houses before making a purchase. If the buyer visits 30 houses, and each seller takes three to four hours per showing, that buyer wastes 90–120 hours of his and the sellers’ time. Many hours could be saved if real estate agents and sellers learned how to qualify buyers ahead of time. Buyers could then look at the listings and know immediately whether they want a particular property. What if you could find serious buyers and get them interested in buying your home? In an ideal world, buyers would not go out to see a property they didn’t want. If you were the seller, you would not have to prepare your house for a buyer who wasn’t likely to make a purchase. You would only show it to people interested in buying. That would help you sell your house faster while reducing stress on you and your family.

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