HEATHER MCDIARMID - THE FOR SALE BY OWNER GUIDE

If you don’t price your home correctly, you take the risk of:

• Selling your home for less than it’s worth • Wasting time while your home sits on the market because it’s not priced correctly Your objective is to price your home so it sells quickly and for the highest price possible. Each of us probably has a skewed idea of the worth of our home. Either we think it is far more marvelous than it is, or we’re so tired of it that we think it is a horrendous cross to bear. Add to that your hopes and dreams of what to do with your money once you sell, and pricing your own home is a complete danger zone. This is one area where the aid of a real estate agent comes in handy.

DANGER ZONE #1: PRICING BELOW VALUE

It is possible that a home priced too low could eventually aid a seller to start a bidding war, so that the price is driven above what the sellers wanted to make in the first place. However, conditions must be ripe for this to work. Well-laid and professional plans are also crucial to this maneuver’s success. On the other hand, when a home is priced far below market value, potential buyers might think there is some hidden, ominous fault with the property, even if there isn’t. That kind of mentality can leave a home hung out to dry, which wastes our valuable time. The longer a property stays on the market, the less money you are likely to make.

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