CHAPTER 14
Why Homes Don’t Sell Are you the victim of a common mistake that stops your home from selling? What else can you be doing to ensure your home will sell? Coming up, you’ll discover the biggest mistake agents make, a proven marketing secret, and how to “sweeten the deal” for buyers.
GREAT PHOTOS ARE A MUST
Most agents don’t invest the time or energy to get decent pictures. They show up with their point-and-shoot camera, take a few shots, and call it good enough. Good photographers know what to do to make their subject look its absolute best. Whether it’s a cute puppy, a newly married couple, or a home for sale, professional pictures are a necessity. You must view your house from a buyer’s perspective. Even if you don’t hire a photographer, at least get someone to touch up the pictures and make them look their best.
SWEETENING THE DEAL
What can you do to sweeten the deal for the buyer? Everyone is looking for a deal. If people think they are getting a bargain, they are going to hear that little voice inside their head saying, “Do it! Don’t pass it up!” 72
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