Pam Handler - SELLING THE UNSELLABLE HOME

something in your home. Taking this approach cuts out the competition, speeds up the sales process, and makes you more money. Just keep the 80/20 rule in mind during the selling process, and look for a point of difference to feature in your home. Focus on what makes the most impact, and you’ll be successful.

POINTS TO REMEMBER:

• For your advertising, photograph your house in a way that emphasizes its best unique features. • Highlight desirable differences in your ad in descriptive terms. • Even a negative feature can help differentiate your home from others on the market.

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