Pam Handler - SELLING THE UNSELLABLE HOME

CHAPTER 11 Why Home Staging

Really Matters STAGING CASE STUDY

Dear Reader,

I wanted to give you the most convincing proof possible. Many people find it hard to believe the simple act of staging helps one home sell for more than another similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money, where only one of the two houses were staged.

The clearest example I could find was in these two listings.

This development has 200 equivalent townhomes.

Every single townhome in the neighborhood is 3 stories, with 3 bedrooms and 3 bathrooms. Every single unit has the exact same floor plan.

I looked for two sales there and found these:

• Townhome A sold on August 26. • Townhome B (5 doors down) sold on July 26, for $40,000 less. I personally visited this neighborhood, and I am familiar with these properties. You could not find a better example of two

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