Pam Handler - SELLING THE UNSELLABLE HOME

special to share. The owner had agreed to pre-pay the entire first year of property taxes! That’s a sweet deal in any sale. The buyers came back later that day and wanted to buy the house! All it took was a little incentive to make one house stand out from other similar homes in the area. See the power of a good incentive? It doesn’t have to be much, and it doesn’t have to be a discount on property taxes. You could include free cleaning, or lawn care, or pest control services. The list is as endless as your creativity. Put yourself in your buyer’s shoes, and ask yourself what kind of deal you would like to get when buying a home. Be ready before the first buyers visit. If they show interest, it might be the right time to sweeten the deal with one of your incentives.

POINTS TO REMEMBER:

• A common mistake is not using professional pictures of your home in marketing. • In a competitive market, offer buyers an incentive, such as a discount on property taxes, free cleaning or lawn care, or pest control services.

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