Pam Handler - SELLING THE UNSELLABLE HOME

CHAPTER 16 The 3-Step Formula I Use to Sell Homes Others Couldn't Sell These techniques will sell homes that other agents have failed to sell. You might not realize it, but small details make a big difference. Here’s a small sample of homes other agents weren’t able to sell. After applying these techniques, they all sold successfully: • Home was listed for more than 11 months with two other agents. Neither of them could sell it. Listed and sold in 45 days, using the strategies outlined here. • Home was up for sale for six months with another agent. Not much happened. A few showings had resulted in no offers. Listed and sold three months later. • Home was for sale for more than 18 months with two other agents. Neither of them could sell it. Listed and sold 65 days later. The owners were thrilled!

There are countless more stories, just like these.

Here are three basic things I do to sell homes that didn’t previously sell. #1. Improve the marketing. Take better pictures, and write better descriptions. Perform an in-depth “marketing analysis.” This helps identify marketing opportunities other agents might have missed.

#2. Solve any problems holding back the sale. Yes, sometimes a

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