CHAPTER 15 Why Hire an Agent?
This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home through online or traditional marketing and advertising channels, without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that roil the markets. There are weeks of 300-point gains and of 400-point losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you handle the emotional roller- coaster of seeing thousands of dollars of your money come and go? The truth is, without a professional on your side, there’s a good chance you won’t sell. Even if you do, individual sellers often sell for less than those who hire a Realtor. In today’s real estate market, the selling and purchasing of a residential property involves many people with different skills and expertise, who participate in the transaction from start to finish. It takes many steps to finalize the sale of your home. For sellers, it can seem overwhelming to know how to anticipate and coordinate every step necessary to prepare your home to show, list, market, and sell. An experienced real estate 91
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