Maurice Gilmore - GUIDE TO SELLING A VACANT HOME.pdf

the buyers’ search for their perfect choice. Your motive is to keep them restless with the feeling that if they decide too late, someone else will buy their dream house.

IMPORTANCE OF ONLINE MARKETING

This is the online shopping age. Most prospective buyers first look online for what they want, before even employing the services of real estate agents. One survey said 90% of home buyers in the United States begin their search for houses on the internet. It is the photos of the home more so than a written description that will interest a prospect — or not. When listing a house, your photos of the house need to be captivating such that buyers become anxious to see the house in person.

SUMMARY OF CHANGES AND IMPROVEMENTS

There are numerous things to do to get your property ready for the market. One of the most important things is to get rid of your clutter. This may be difficult, especially if you do not see it as clutter, but be aware that a prospective buyer will. Emotional attachment to your things should be kept low as it may keep you from realizing how cluttered your home will appear to strangers. If your spending is done appropriately by replacing worn out items and making small improvements, you stand a better chance of selling your property quickly, and at a better price.

Here are some basic rules for proper staging of a home:

• The house must be clean. “Sparkling” should be the right word to use for your house. The kind of cleaning that attracts top offers is often achievable and only feasible by employing the services of a cleaning crew. It is even a good investment to have the cleaning team come weekly to 29

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