CHAPTER 7 Marketing a Vacant Home
BENEFITS OF ADVERTISING ON MULTIPLE PLATFORMS
The boons bestowed by web technology have rendered it extremely easy to sell property on multiple platforms. While most homeowners engage or eventually resort to an agent to sell their property, some turn to the online real estate portals, online classified ads, video sharing sites, blogs, and social networking sites. Several sites are specially designed for property selling. In addition, sellers can utilize the capabilities of real estate companies like Trulia and Zillow that also feature mobile apps to handle the complete range of processes associated with home selling. House buyers make broad and sophisticated use of the online market. However, their online activity significantly varies. Some are hunting for properties by locating specific brands on search engines. Others are keen to go through reviews and ratings on properties, or interacting with the members of various real estate communities using social media sites. Many are also watching property tours presented through YouTube videos. Many make use of handheld devices to search for their dream homes online. The sales scenario existing today can give the widest exposure, reach, and coverage to your property. Due to the diverse kinds of customer behavior online, your sales strategy must involve multiple platforms. About one-fifth of real estate searches happens on handheld devices. Over the past four years, real estate searches over Google have grown more than
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