CHAPTER 9 Importance of Good Pictures
Your main goal in selling your home is to make money. Whether this is to make a profit or to pay off your current mortgage and buy another home, your focus is on making that sale. Photos play a huge role in nailing that sale. Great photos will set you above other homeowners battling for the same buyers. Which seller would you trust more from the get-go? The one who posts casual pictures that capture dishes in the sink or a sock in the corner, or the one who gives the impression of a pristine lifestyle? After all, you are asking these people to make your house their home. You can show off your pristine lifestyle and build up the buyer’s confidence in the quality of your home by putting in the extra effort. Those who put in the effort reap the rewards. Needs some ideas? Read through these tips to help get the ball rolling: • Pretend that you are shooting for a magazine. It starts with cleaning, cleaning, cleaning! Get rid of the clutter, move out old and ugly furniture, and hide away your personal belongings. You don’t want your family photos, laundry, or the old torn lounge chair online for buyers to see. • Shelter the pets. This is important. Even if you’re the most meticulous pet owner in the world, advertising to potential buyers that you have birds in a cage, a free roaming guinea pig, or a bedroom dedicated to a family of rare Siamese cats is going to scare people away. Pets create 44
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