Maurice Gilmore - GUIDE TO SELLING A VACANT HOME.pdf

odors that stick around for a while, and since you’ll be working hard to make this odor disappear, you want to avoid bringing any attention to these critters. Don’t only hide them from the photos, find another place to shelter them during the home marketing period if you want the most successful sale. • Add sprinkles on top. A few home accessories with colors that pop will go a long way. Do you have any bright sofa pillows? A multi-colored comforter on a bed is a good touch, as is colorful artwork. • Go green. Place a healthy green plant or a vase of colorful flowers strategically in each room. • Light it up. Are your pictures dark or washed out? Not enough light from the windows? Add some lighting to bring them up a level. Bright LED lamps in the corners or off-camera can add the touch you need. • Hire a stager. If you don’t want to go through the effort on your own, you can hire a professional stager who can come in to rearrange the furniture or bring in accessories or extra pieces of furniture. When you are interviewing stagers for the job, make sure to check on rates per room. You may decide to only photograph certain rooms in the house, but you’ll win bigger with more pictures. • Hire a photographer. Although you can take great pictures on your own without a very expensive camera, you might consider having a pro do the work. This can give you an even greater advantage over other sellers by helping to increase the perceived value of your home.

PHOTOS OF THE OUTSIDE

Potential buyers want to see the inside and the outside in any 45

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