Maurice Gilmore - GUIDE TO SELLING A VACANT HOME.pdf

Good real estate agents stay ahead of the technology. Today’s home-selling arena has gone digital and, therefore, it is necessary that your listing is done effectively to reach as many people as possible. Real estate agents know how to benefit from the Multiple Listing Service (MLS) and run successful online or offline campaigns. They make the best use of the modern communication avenues to interact with customers and also create a link between the seller and the buyer in the most effective manner.

GOOD REAL ESTATE AGENT TRAITS

Take the time to interview real estate agents in your area. Here are some traits to look for. • Current? Is the agent up-to-date with the latest housing trends so he/she can serve you effectively? • Connected? Does the agent have the necessary contacts who can assist in every phase of selling your home? A network of connections includes home inspectors, quality service people, other brokers, and county officials. • Knowledgeable? Is the agent familiar with the current market and able to price your home strategically? Do they know what is unique about your neighborhood to distinguish your home from the competition? Do they know what to highlight in your area to attract buyers? • Organized? An agent must pay close attention to your specific needs, communicate well, and be quick to follow leads. • Personable? An agent who is sincerely interested in helping you will go the extra mile with a smile. They must be able to sell themselves to you as well as sell your home 84

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