living near children, even though a two-story home with a garage is what he’s looking for. By design, websites should direct buyers to homes that meet their lifestyle, thus eliminating uninterested shoppers.
GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube tour shows the buyer your personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties and make sure your real estate agent is doing the same. Insist that your agent get it on his or her company’s website. Further, make sure that, in this Information Age, you utilize marketing vehicles beyond traditional Realtor networks. Two out of three homebuyers start their search online. The six highest- traffic websites are:
• Yahoo.com • CraigsList.org • Zillow.com • Trulia.com • Homes.com • Realtor.com
While you are preparing to sell your home, you may wish to do some online searching for your next home. I recommend using Realtor.com as it is the only nationwide online real estate service that has a dynamic feed from all MLS services in the country. This type of feed gives it the ability to get updates, new listings and sold notifications as they occur at the local MLS service. All the other sites have parsed or random feeds and will not be as accurate. I can't tell you how many times I have received a call from a buyer wanting to see a house they found online only to
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