STEP 8: Define your brand Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors. If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business. Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker. If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website. How to promote & market an equine therapy business Promoting a therapy camp is usually wrapped up in telling touching stories about the type of work you do. When you’re just getting started, focus on how the activities challenge a child to problem-solve and how this works to increase their confidence and cooperative skills. Television is usually the best way to market because people can perceive strong messages from full ads. The additional exposure gives them a good impression of how the camp works. However, paid or organic internet advertising can also be a good way to attract new clients. Owners can also consider showcasing testimonials on the radio as well. How to keep customers coming back Customers want to see a solid change in the child who attends the camp, such as a new-found enthusiasm or compassion for animals, a calmer demeanor, or improved confidence. They want kids to have fun of course, but these camps are viewed as having a higher purpose than just making kids happy.
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