CHAPTER 13 How to Sell or Rent Your Investments for the Most Mone or the Most Money Whether you’re flipping or renting, the goal is obviously to get as much money as you can. In order to do this, you need to attract the right buyers or renters, so this chapter is all about how to make that happen. First-class marketing will bring in not only a plethora of tenants, but also the right ones. Of course, you’ll likely attract some “bad apples,” too, but your screening process will help you weed them out. Marketing can make or break your sale. You can go “old school” by placing ads in newspapers and magazines, or you can use updated methods by posting your property on social media pages and neighborhood Listservs.
THE RIGHT PHOTOGRAPHS AND WORDS
Marketing is all about drawing people in and captivating them. In this instance, it’s about helping them to picture themselves in your property, whether they’re going to live there or use it for their business (or both).
The Value of Great Photographs
No matter what your advertising platform, you’ll need professional-quality photos and a listing description that makes buyers want to book a showing. Anyone with a smartphone can take pictures of his house. But homes photographed by a 120
Powered by FlippingBook