David G. Brown - HOW TO REDUCE YOUR RISK IN REAL ESTATE INVESTING

CHAPTER 14 Why Staging Makes All the Difference

When you’re trying to impress someone, you might put on your best suit or dress, wash your hair, swish around some mouthwash, and spray on some cologne or perfume — anything that makes you look and smell your best. That’s the purpose of home staging — it brings out the best in your property. While much of this chapter focuses on staging to sell a flipped home, the ideas still work well when searching for residential renters. Having your property looking its best will attract more potential renters and enable them to see themselves there more easily. Also, there’s always the option of renting out a furnished property, and following these staging tips and tricks can help you figure out exactly what you should do so you spend your time and money wisely. Minimal staging entails decluttering, cleaning, and shining what you’ve got. Deluxe staging means transforming your lived-in house into a model home — at least for as long as it’s on the market. Top-notch staging can entail painting, re-carpeting, and replacing shabby, dated furnishings with new, fashion-forward items. A Cinderella transformation can cost from a few hundred dollars to $4,500 per month. But professionals say staging your home is essential to getting the best price in the least amount of time.

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