to the tastes of its potential buyers positively boosts the home’s property value.
STAGING CASE STUDY
I wanted to give you the most convincing proof possible. Many people find it hard to believe the simple act of staging helps one home sell for more than another similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money in which only one of the two houses was staged. The clearest example I could find was in these two listings below. They’re part of a development with 200 equivalent townhomes. Every single townhome in the neighborhood has three bedrooms and three bathrooms. Every single unit has the exact same floor plan.
I looked for two sales there and found these:
Townhome A sold on August 26 Townhome B (5 doors down): sold on July 26, for $40,000 less You could not find a better example of two identical properties that sold for different prices. The details show these homes are identical in every major way: • The lots the units sit on are identical as far as the desirableness of the location. • Both units had the same kitchen plan with the same cabinets and a tile floor. • Both units had nice hardwood floors in the living room, and carpeted bedrooms. Each important detail of these two townhomes was identical, so I studied every aspect of these sales to find what made the
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