CHAPTER 17 How Agents Help Investors
As a licensed agent, I can access the Multiple Listing Service (MLS), which is the best place to look when searching for properties. Not only does it include listings for rental and for-sale properties, but it also has the history of the properties. Because the MLS includes sensitive data, only licensed agents or appraisers can access it, and we all sign a code of conduct and pay dues to protect that data. Do keep in mind that agents can only access the regional MLS, so if you’re looking to buy property in a specific area — or even out of town — it’s necessary to use a local agent.
HOW TO SET THE RI T THE RIGHT PRICE
When you buy a home, the three most important factors are location, location, location. When you sell a home, the three most important factors are price, price, price. It’s important to keep in mind that setting a price too high, also known as “testing the market,” discourages buyers and offers. As you chip away at the price, your listing languishes on the market, becoming stale and even less attractive. How can you concoct the absolutely right price for your home? First, forget the idea of “perfect price.” Pricing a home is part research, part experience, and part alchemy. Ultimately, you can only know you’ve set the right price on your house in hindsight. If it sold quickly and (fingers crossed!) for more than asking, then you priced it right.
148
Powered by FlippingBook