to the boiler and all the machinery. Then he reached into his tools and grabbed a small hammer. He gently tapped one valve and — voilà! — the problem was fixed. He sent a bill for $1,000 to the steamship’s owner. When the owner saw the $1,000 invoice, he was as mad as a hornet! He called the expert and confronted him about the bill. “You were only there for 15 minutes! How dare you charge me $1,000!” he exclaimed. The expert agreed to send a new bill, which arrived the next day.
The bill was itemized as follows:
Tapping the valve: $.50 Knowing where to tap: $999.50 Total: $1,000.00
Specialized knowledge is one of the most valuable resources in the world. Fortunately for you, I have specialized knowledge. I know how to sell properties more quickly and for more money, and I also know how to help you with rental properties and wholesaling transactions. I know precisely where to “tap the valve” and solve any problems that could arise. This is the most important thing a real estate agent can do for you. After all, just because a buyer is interested in your house doesn’t necessarily mean they’ll be able to complete the purchase. For example, a flipper put her home on the market, and the perfect buyer came along and made a full-price offer. The flipper and the buyer signed a contract, but it ultimately had to be canceled when the buyer ran into a problem with financing. The flipper told the story to an agent. It turns out the financing problem would have been easily solved, but the flipper didn’t known how to solve it, so the sale had fallen flat.
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