David G. Brown - HOW TO REDUCE YOUR RISK IN REAL ESTATE INVESTING

manner can go a long way toward getting you the deals you’re after.

Don’t lie.

Your reputation is everything, and anything you misstate will likely be discovered somewhere along the way. When that happens, sellers won’t want to sell to you, and investors certainly won’t want to give you money or buy contracts or properties from you. Being upfront about why you’re doing what you’re doing, the process, and what risks exist will give you credibility. People on both sides of the transaction need to feel comfortable and know they can trust you. Further, keep in mind that sometimes, sellers go with emotion when choosing to whom they’d like to sell — if they like you, they might pick you, even if your offer is lower than someone else’s. Honesty, authenticity, and clear communication are everything when it comes to building and maintaining relationships and growing your business.

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