Authorify Team Newsletter - June 2023

Primary Goals for Q2 2023 1. Trial to Contract Conversion - Convert 25% of trials to contracts 2. Contract Churn - Maintain churn at 4% 3. Member Onboarding Experience - Continue enhancing our software UI/UX and operational procedures to improve member onboarding 4. Product - Revamping the team. Enhancement of user experience and user interface, achieving timely delivery goals, and improving coordination and communication. Progress Report

Here’s a breakdown of our achievements in Q2:

JANUARY - MAY

KEY PERFORMANCE INDICATORS

ACTUAL

BUDGET vs ACT

%

2023 BUDGET

Total Contracts Sold 815

750 108.7% 

Total Contracts Growth 200

149 134.2% 

Contract Churn

3.88% 4% 103.1% 

Marketing New Trials 4365 3500 124.7% 

SDR New Trials

631

600 105.2

Sales Trial Conversion 15.20% 22% 69.1%

JANUARY - MAY

2023 REVENUE

ACTUAL BUDGET vs ACT

2023 vs 2022

%

%

2023 BUDGET

2022

Total Contracts Sold

3,650,166 3,124,714 116.8% 2,938,617 124.2%

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