Authorify Team Newsletter - June 2023

WHAT’S NEW?

Editorial z Smart Agents Prototype Issue Completed ► 60+ pages of agent interviews and resources ► Swipe Files with done-for-you social media ideas

Marketing z Launched a New Facebook Listings Webinar z Launched a new FSBO Webinar with Allyson Swanson VERSION BUY RATE Allyson's 7.31% Charles' 6.80% Data is based on the same amount of atendees (300)

z Launched New Mortgage Ad Campaigns Results from the last 30 days ► Spend: $10,759 ► Sales: 64 ► CAC: $168

z Launched New Onboarding Guide

Member Operations z Change in Onboarding Trialing Members ( Printed Book Order ) z AdRoll Retargeting Clean Up - Approximately 250 campaigns (-$1,250 cost reduction) z Risk Management: May ( 92.31% ) > April (74.62%) z Print: Results delivered for Referral Marketing despite the reduced staffing z Received 328 positive online reviews ( Highest this year ) z New Hire: Marco Alam (Member Experience Team) Product z Rebuilding the Software Development Team Important team addiitions/adjustments

Nicu Pabua Software Developer

Belle Pabua Business Analyst, Scrum Master, Product Owner

Breno Alves Lead Developer

Steff Tabalong UI/UX Developer

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