other similar homes in the area. See the power of a good incentive? It doesn’t have to be much, and it doesn’t have to be a discount on property taxes. You could include free cleaning or lawn care, or pest control services. The list is as endless as your creativity. Put yourself in your buyer’s shoes and ask yourself what kind of deal you would like to get when buying a home. Be ready before the first buyers to come. If they show interest, it might be the right time to sweeten the deal with one of your incentives. POINTS TO REMEMBER: • A common mistake is not using a professional-looking picture of your home in marketing. • In a competitive market, offer buyers an incentive, such as a discount on property taxes, free cleaning or lawn care, or pest control services.
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