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SWOT Analysis: How to Find Your Fit in the Real Estate Market
A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats related to a business or personal endeavor. Nancy Surak used a SWOT analysis to help her identify her focus and build a successful land brokerage. It’s a tool that can help whenever considering a career change or a shift in focus. Conducting a thorough SWOT analysis can also prove invaluable when you are trying to identify a lucrative specialty or niche to focus on in real estate. Before you begin your SWOT analysis, you must first identify your goal. Define what you seek to accomplish by focusing on a specific niche or market.
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