In this July issue of Smart Agents magazine, we bring you inspiring stories and actionable strategies to help you excel in real estate. Nancy Surak, a top land broker in Florida, shares her strategies for managing emotionally charged land transactions and offers valuable advice for agents considering a switch to land brokerage. Our Swipe Files section this month includes a SWOT analysis inspired by Nancy Surak, a strategic tool to help you identify your strengths, weaknesses, opportunities, and threats. Use this analysis to pinpoint a lucrative niche and better target your marketing. Additionally, we take a head-on look at how home prices have been increasing at twice the rate of inflation, making homeownership increasingly challenging and putting pressure on real estate agents to level up their marketing and services to meet client needs. Get tips for viral content from Atiba de Souza, CEO of Client Attraction Pros, who explains how creating engaging video content can boost sales and visibility. David Crabtree of Home and Ranch Sotheby’s International Realty shares his three-step formula for success: prioritizing people, continual learning, and hard work. Plus, Michael Manrique of the Habit Guys offers strategies to overcome prospecting friction by forming effective habits. Join the conversation with your fellow Smart Agents on Instagram (@smartagents). We’d love to hear about your successes and insights!
Charles Curry SmartAgents
Powered by FlippingBook