Smart Agents magazine July 2024

Check Your Progress What is a new habit without a way to follow up and ensure it’s helping you move toward your version of success? “At the end of the day, you should consistently be comfortable having a conversation and prospecting,” says Manrique. He adds that it’s not about trying to create and constantly replicate perfect conditions that allow you to prospect. It is about getting so comfortable that prospecting is “not content or context- dependent.” In the way that you can brush your teeth or tie your shoes without looking, Manrique says, “You want to be able to see someone next to you, introduce yourself [and] have a conversation with them.” If you struggle to reach that level of comfortability, he suggests leaning on “the process of reciprocation [by] being curious about what they do” and leaving the space for them to ask you. Remember, it doesn’t have to lead to a sale. You’re just planting a seed and making a connection.

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