Smart Agents magazine July 2024

How to Create Content That Increases Sales

with Atiba de Souza

Atiba de Souza is a video marketing expert and the CEO of Client Attraction Pros. Here, Atiba shares his top tips for creating videos that engage your target buyers by giving them the answers to their most commonly asked questions. Atiba explains how to create quality videos that will have you ranking in the coveted top Internet search spots. When asked how he got his start in video marketing, Atiba gives a surprising reply, “I backed into this world by accident, if you can believe that or not. Most people get into this because they went to film school, or they were some creative person. I actually was a techie. I’ve been in search since 1996, built my first search engine in 1996, and I’ve been doing stuff with helping businesses get ranked and found in search engines ever since.” In marketing today, Atiba maintains that “video is the hot thing in search. If you want to be found in a search engine, you’ve got to be producing video in 2024 and beyond.” Atiba describes himself as someone who “helps you shorten your sales cycle” and learn how to create quality videos and use them effectively “so you can be the real estate star that you need to be.”

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