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Tip #1: Overcome your fear of video by
questions that people are asking ... Go to Google and do the searches as if you were a customer yourself. Once you do that, if you scroll about a third of the way down the page, you’ll see a section called people also asked. In this section, it will show you actual questions that people have typed into Google, related to the terms you put in the search bar.” Atiba urges you to use this information because you already know these are the questions people are searching for and want to know more about. So, “the next time you are showing a property, touring a property, or wanting to create a video about a property,” Atiba recommends using one of those frequently asked questions as the title of your video, and then as you show the house point out how this property answers the question posed. Tip #4: Work the answers to commonly asked questions naturally into your video presentation of the house you are looking to sell. Asked how best to answer top questions on video while sounding natural, Atiba suggests using voiceover narration as you show images from a tour of the home. If for example, you know potential buyers want to know about the local school district, as you are pointing out the key amenities the property offers, casually mention the strengths of the school system, if they rank high compared with other school systems in the area or the nation point that out and as Atiba calls it, “Blend it all together.” You do this by hitting on all the top things people want to know about the home and community and presenting it in a seamless pitch. Tip #5: Repeat the question you are answering multiple times. You want to do this thoughtfully, warns Atiba so you don’t come across as being overly repetitive. However,
“understanding what you love and what your audience loves ... that’s the biggest thing.” If you are a real estate agent who specializes in a certain niche, that’s what you should center your content around. You must talk about topics you know and feel passionate about advises Atiba. Otherwise, your videos will come across as phony or fake, turning an audience off quickly. Sticking to subjects you know and deal with daily will also help you feel more comfortable in front of the camera because you know you have a firm grasp of the facts. Tip #2: Know your audience and speak to their concerns. Like your other content, your video content should speak to the things homebuyers in your niche are looking for. Atiba gives the following example: if your audience is made up of people who love to cook outdoors and also generally have school-age children, then hearing about a neighborhood or properties that have a large outdoor entertaining space and are located within a great school district are key factors that will determine where they decide to buy. So, create video content that answers questions about those amenities they care about, and you enjoy talking about because those are the types of homes you specialize in selling. Tip #3: Use Google as a research resource to find out what buyers want to know. Atiba says it’s common sense to assume potential homebuyers are searching Google to find the types of homes they’re interested in buying and to learn more about the kinds of neighborhoods they want to live in. His advice to realtors? “That my friends, is what you need to look for so you can find the
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