Tip #7: Treat each video as if you are having a one-on-one conversation with a buyer. Don’t let your inexperience with video intimidate you. Start today! Atiba claims that once you get going, the backend customizations and extras you can add will come easily. Acknowledging that lots of people are nervous when they get on camera, Atiba says, “I get it.” It’s common to be nervous at first. The trick he says is to remember, “When you create a video, a video is a one-to-one medium, you’ve created it, and you’re talking to one person, only one person’s watching this video at a time. You’re talking to that one person. It’s no different than if they were standing right next to you looking at the house, asking you the questions.” Atiba admits that although he has been creating videos for 17 years, “To this day, I still pretend there is someone sitting on the other side of the camera that I’m talking to.” Tip #8: Shoot videos with your cell phone for a more genuine experience. Atiba believes the ability to shoot videos on your cell phone puts “the power ... right there in your hands.” He acknowledges that lighting does matter; you don’t want to shoot a room where the lighting is too poor for the audience to be able to see it. His point is that people prefer the authenticity that comes from a video they can tell you shot yourself compared to a high-production video that comes across as fake. “Your audience wants to connect with you,” Atiba declares, explaining that seeing you doing the video and talking directly to your audience helps establish that connection.
it is important that you repeat the question you are answering in the video multiple times, and you also have to mention the location, city, and state, where the property is located repeatedly. There are ways you can do this where it fits naturally into the video content. Simply use the question you are going to answer in the video as the title, then place the city and state where the home is located at the end of the title. When you write the video description, be sure to mention the city and state where the home is located multiple times along with the question you are answering in your video. Mentioning a particular city and state several times throughout the video, in the title, the video description, and what you say in the video itself, will cause your video to rank high and whenever someone searches that city and state, they will see your video pop up in their feed. Tip #6: When you post videos to YouTube, be sure to upload a transcript of your video. Atiba observes he gets a lot of feedback when he suggests this, with people asking, ‘Doesn’t YouTube have an auto transcribe feature, why not just use that?’ In response, Atiba says you can use that, but bear in mind that YouTube admits its transcribe feature is only “about 60% accurate, and you don’t get to choose which 40% it gets wrong.” So, although you may say all the right things, if the transcribe feature mistranslates a key point such as the location, as Atiba puts it, “you just wasted your time.” It’s better to upload your own transcript and make sure it’s correct. That way, Atiba notes, you “control what you’re saying” and ensure your messaging stays on point.
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