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Tip #9: Your video must start with a hook. It’s important to capture the viewer’s attention from the get-go because there’s a ton of content out there and people have short attention spans. The key is to have a hook, something that will grab their attention and make them want to see and hear more. Atiba warns against starting videos by reciting your bio because people don’t know you yet and you haven’t given them a reason to care yet. He proves his point by citing “an old axiom” he “learned from John Maxwell” and that is: “People don’t care how much until they know how much you care.” When you provide the answers to the questions they care about, that lets them know you care about the same things they do. Make the hook quick, catchy, and intriguing, because Atiba advises, “You’ve got about 10 seconds to deliver your hook. You have to capture the viewer’s attention right from the start, otherwise, they will keep scrolling. Once you have delivered that hook, immediately start delivering on your promise to answer the question posed. People have limited attention spans and want you to get right to the point. He also warns against using fake, clickbait titles. This angers and turns off an audience fast.”
Atiba’s advice is to come up with a catchy tagline that focuses on one of the key amenities the house offers. Then, he recommends you “do a quick introduction of yourself. When I say quick, I’m talking five seconds, usually your tagline or whatever it is ... then you give them a summary of what’s going to come.” He gives this example, “Hey, listen, I’ve got five things I got to tell you about this neighborhood in Clearwater that you’re going to want to hear, but I’ve also got a bonus number six that I’m going to share with you at the very end. So, make sure you stay till the very end.” Then you should go straight into your main presentation. An intro like this one tells people exactly what they can expect to learn from watching your video and it gives them an incentive to watch until the end. Atiba sums up the importance of video in today’s marketing game when he proclaims, “ ... the video revolution is here, and it’s time for you to get in the game. It’s time. You have an unprecedented opportunity right now.” There is a constant need for quality online video content that Google is eager to fill. This allows video creators to rank at the top of the page more quickly than they could have in the past 15 years. Atiba’s message is clear: Learn to harness the power of video and take advantage of it while it’s hot.
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