“Work Hard and Do Right by People” How Nancy Surak Built a Land Brokerage Business that Stays True to Her “Blue Jeans” Style
Nancy Surak is the Managing Broker and Senior Land Advisor for the Land Advisors Organization in the Tampa Bay region of Florida. Nancy was a guest on the Smart Agents podcast in 2022. Recently, Smart Agents magazine caught up with Nancy to discuss how her career of nearly two decades has continued to evolve since we last spoke with her. First, Nancy continues to “absolutely love” what she does and she especially “still loves working with landowners”—that said, Nancy notes that there have been significant changes in the industry in the last two years. Nancy shares with us her tips for handling emotionally charged land deals, often involving generational properties. Her approach to advising clients emphasizes stewardship and responsibility. Plus, if you’re a real estate agent considering a transition into land brokerage, Nancy’s story can offer helpful insights. She highlights the importance of thorough market research, a solid business plan, and understanding the long sales cycle.
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