Buyers look for the right deal, but what they are willing to pay, or what the bank is willing to finance, has limits. Strategic pricing is your greatest tool when selling your home.
PRICING EXAMPLE
A homeowner decides to place his home on the market and must decide on an asking price. By rough estimate, the home’s market value falls between $290,000 and $300,000. Many homes are on the market.
These are some pricing considerations and approaches to finding that “right price”:
• The “leave room for negotiation” approach. In this approach, the market value is “stretched,” say to $305,000. 57
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