CHAPTER 2 First Steps to Home Selling o Home Selling
Location, Location, Location.
This timeless mantra remains the single most important factor in real estate. It’s the cornerstone of pricing and a key driver behind what a buyer is willing to pay. Whether you're selling a single-family home, condominium, or duplex, understanding how location—and other variables—affects value is essential before taking your home to market.
Pricing Is Not an Exact Science
Setting the right price for your home is both an art and a science. It’s not as simple as plugging numbers into a formula. Market dynamics, buyer psychology, and property-specific features all play a role in determining what your home is worth—and more importantly, what it will sell for. Throughout this book, we’ll examine examples of homes with similar specs and locations selling for very different prices. Why? Because perceived value, market timing, and presentation often outweigh raw square footage or bedroom counts. One of the most common pitfalls sellers face is overpricing. Often driven by emotional attachment, sellers may assume their home is worth more than the market dictates. Recognizing this tendency early can save you months of frustration and missed opportunities. To properly assess your home’s value, it’s important to understand three core terms: 6
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