majority of buyer interest is often sparked by a small number of standout features. That means you don’t need to convince a buyer to love every inch of your home—you need to spotlight the 20% that makes it truly memorable. Yes, buyers will evaluate the entire property. But it’s usually one or two defining features that create an emotional connection and ultimately drive a strong offer. The key is to identify, enhance, and highlight those unique features in your marketing and showings. Your Home’s 20%: What Makes It Special? Buyers are rarely drawn to features that are common to all homes—such as having a kitchen or a bathroom. They fall in love with what sets your home apart . Consider these real-life stories: The Buyer’s Perspective Vince and Sue had been searching for a coastal property for nearly a year. Many homes had partial ocean views, but none felt quite right—until they walked into an older home just steps from the shore. Outdated finishes and a weathered exterior almost caused them to dismiss it—until Vince stepped onto the third-floor balcony. From that vantage point, he saw a sweeping ocean view and knew instantly: this was the one. That singular moment—the view—became the deciding factor. The 20% that mattered most outweighed all other imperfections. The Seller’s Perspective Cam and Kate listed their home, concerned that the unpaved access road might turn buyers away. But they focused on what they could control—fresh paint, new carpeting, and highlighting the property's natural beauty. Surrounded by 1.8 acres of pastures and old-growth trees, the home had a serene, country feel. One buyer, comparing it to a similar house on a busy road, chose Cam and Kate’s property because of its privacy and natural setting.
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