Again, a unique feature—peaceful seclusion—became the driving force behind the sale. Location as a Differentiator Sometimes, it’s not about what’s inside the home—it’s what’s around it. A townhouse backing onto a wooded area sold for more than units facing the parking lot. Another home, situated next to a shared green space that only a handful of homes bordered, sold quickly and at a premium. Even without a large yard, one seller marketed the view of a tranquil lake and fountain just outside the back windows. That simple distinction resulted in a faster sale and stronger offer. These examples reinforce an important truth: buyers pay a premium for perceived lifestyle value. A shaded patio, an unobstructed sunset view, or a sense of privacy can mean more than square footage or brand-new appliances. Spotlighting the Right Features Once you identify your home’s standout features, make them the center of your marketing strategy: • Showcase them in your listing photos • Highlight them in the description • Lead buyers to them during showings Don’t waste energy explaining how a storage room could become a bathroom. Instead, show the large fenced yard to the buyer with dogs. If your kitchen isn’t state-of-the-art, but you have an expansive back deck with sunset views—let that be your selling story. Here are examples of features that can set your home apart: • Elevated lots with scenic views
• Wildlife or open space at the property’s edge • Custom patios, fire pits, or outdoor living areas • Homes on cul-de-sacs or corner lots
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