• Fenced yards or large, shaded backyards • Unique architectural details or natural materials • Finished basements, oversized garages, or attics • Privacy features like tree lines or no rear neighbors More Targeted Marketing = Less Time Wasted By leaning into the 80/20 principle, you reduce the time spent on showings to unqualified or uninterested buyers. Instead, your marketing will attract motivated buyers who are specifically looking for what your home offers.
That means:
• Fewer showings, but better ones • Higher-quality offers • Less time on the market
Remember: your job isn’t to appeal to every buyer—it’s to find the right one. And that buyer is searching for the one feature
your home might already have. The 80/20 Rule in Real Time
Here’s another example that shows how this principle plays out: A buyer spent the entire day touring homes with a real estate agent. Nothing stood out. The homes shared similar layouts, finishes, and prices. As the sun set, the agent suggested one last property. The exterior was dated. The yard needed work. But inside, the living room opened up to a floor-to-ceiling window with a sweeping view of the hills—and the sun setting below the treeline. That view—the 20% that truly mattered—led the buyer to make a full-price offer on the spot. In another case, a beautiful new construction home sat unsold for over seven months. It was custom-built and competitively priced—but it blended in with other listings in the area. A new agent was brought in and quickly realized the property sat on a five-acre lot, while others had only one or two. That was the
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