CHAPTER 4 The Power of First Impr er of First Impressions: essions: Creating Unforgettable C gettable Curb Appeal b Appeal
Someone once said, “A stunning first impression is not the same thing as love at first sight—but surely it is an invitation to consider the matter.” That sentiment could not be more true when it comes to selling a home. First impressions matter—sometimes, they’re everything.
The way your home looks the moment a prospective buyer pulls up to the curb sets the tone for everything that follows. Whether they’re scrolling through listing photos online or cruising by in their SUV on a Sunday afternoon, buyers will make a snap decision about your home in seconds. Think of curb appeal as your home’s storefront. Like choosing where to eat lunch while strolling down a busy tourist avenue, people are drawn to what looks inviting—either the overall appearance (curb appeal) or a specific feature they desire. But either way, they have to want to stop . If the outside doesn’t catch their eye, the inside may never get a chance. You don’t get a second chance to make a first impression. That’s why creating strong curb appeal is essential—it draws interest, builds desire, and brings buyers through your front door. 18
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