Why Curb Appeal Is Critical You’ve likely seen those “We Buy Ugly Houses” signs nailed to telephone poles. Flippers and investors want unattractive homes because they can buy low. But retail homebuyers—those looking for their primary residence—aren’t interested in projects. They want a home that feels inviting, well cared for, and move-in ready. In fact, your home’s exterior appearance can be so persuasive that buyers who weren’t initially captivated by the listing description may be convinced to stop for a showing just by the look of your yard and entryway. Conversely, a neglected or worn exterior might cause a once-interested buyer to keep driving. Try this exercise: step out to the street and take a long, honest look at your home. Is it pristine and welcoming? Or are there obvious repairs or updates you’ve been meaning to tackle? After living in a home for years, it’s easy to become blind to its flaws. That’s why listening to your real estate agent, friends, or even early buyers is so important. Next, take a drive around your neighborhood and notice which homes make a great impression and why. Houses with neat landscaping, trimmed hedges, freshly mulched beds, and a welcoming front entrance consistently stand out over those with chipped paint, overgrown shrubs, or neglected walkways. Remember: the outside is your invitation. Buyers will only be motivated to tour the interior if the exterior makes them feel welcome, safe, and excited. Simple Improvements with Big Impact You don’t have to break the bank to make a big impact. Many curb appeal upgrades are affordable—and some cost next to nothing. Here’s a checklist to guide your efforts:
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