Why Staging Works Properly staging your home allows it to: • Stand out from the competition
• Attract higher offers from serious buyers • Create a powerful emotional connection • Offer a compelling first impression—online and in person Real Results: A Case Study To demonstrate just how powerful staging can be, consider this compelling case from a community of 200 identical townhomes. Each home has the same three-story layout, with three bedrooms and three bathrooms, the same cabinetry, flooring, and fixtures. In essence, every unit offers the same features. Two of these homes—Townhome A and Townhome B—sold just a month apart. • Townhome A, which was professionally staged and photographed, sold on August 26. • Townhome B, located just five doors down and otherwise identical, sold on July 26—for $40,000 l $40,000 less. The difference? Presentation. Townhome A was staged to show off its best qualities, and professional photography showcased it beautifully. That attention to detail translated into a significantly higher sale price. Buyers are willing to pay more when they feel emotionally connected to a space—and staging makes that connection possible. Survey-Backed Evidence Still not convinced? Consider the following data from Coldwell Banker and the National Association of REALTORS®: • Staged homes sell 50% f l 50% faster than non-staged homes. • Staged properties sell for 6%+ a r 6%+ above asking price on
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