average. • A staging investment of 1–3% of the asking price can generate a return of 8–10%. • Homes staged prior to listing sell 79% faster than those staged afterward. What Today’s Buyers Want Most buyers walk into a home imagining a fresh start. They want a clean, bright, welcoming space they can make their own. This is why interior curb appeal is just as important as the exterior—buyers are drawn to light, warmth, and well-defined spaces. To achieve this: • Each room should have a clear purpose. • The overall style should feel modern, clean, and well- maintained. • Spaces should be clutter-free and easy to navigate. Small cosmetic upgrades—fresh paint, updated fixtures, or replacing worn carpeting—can increase the perceived value of your home by as much as 75%. Neutralizing the Space for Mass Appeal A major component of staging is neutralizing the space so it appeals to the broadest range of buyers. That means removing personal items and décor that reflect your unique tastes—so buyers can envision their lives in the home. Tips: • Repaint bold or dark-colored walls in soft, neutral shades like warm beige or cool gray. • Use consistent paint colors across adjacent rooms for a seamless flow. • Consider matching window treatments to the wall color to create an illusion of space. 26
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