Mark G. Phillips- THE FOR SALE BY OWNER GUIDE

When it comes to your asking price, research some facts on recent local sales for support and have them on hand during this process. Some buyers may question whether your asking price is fair or not. You must be able to back your price up by showing them the facts. This research should be done when you first start trying to sell your home, but it makes no difference if you do it now. If you have had your house appraised before you put it on the market, get the documents from the appraisal ready. Do not feel ashamed if you have your asking price set above the appraisal you received if you are in a strong market. If you are in a weak market, though, keep your asking price at the appraisal you received. If applicable, prepare all the items that the appraiser missed (if you feel that they have missed any) and use your appraisal to sell the benefits and features of your home. Speak with the buyer about their pressures and motivations, but whatever you do, do not speak to them about your own. Instead, say something along the lines of, “We’re looking to buy a smaller/ larger property once our property has been sold.” It’s always a good idea to practice the presentation you plan on giving, as well as getting yourself ready to handle the buyer’s tactics, considering they’re always inevitable. In most cases, you are going to be a lot more prepared than the buyer’s agent, who probably has not done any research on your specific property. Therefore, he or she will try to go with weak generalities, while you have the specifics. Always remember that you need to be prepared to walk away. You are the boss in this situation; you are the one selling your home, and the final say is always yours. If the offer is unacceptable and they refuse to budge, it’s their loss, not yours. You can always find another buyer.

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