or are presently on the market – used by a real estate professional to determine the estimate produced by a CMA Curb Appeal – How a property appears from the street at first glance to a casual observer Direct Mail – Using the postal system to deliver a physical piece of mail perhaps a postcard, a letter, or a brochure Dwelling Type – The kind of property, a House, an Apartment, a condominium, a multi-Family Dwelling Escrow – Money held in trust by an agent. Usually this is the deposits put down by a buyer before closing on the sale of a property (sometimes it is monies held back from the seller until certain conditions are met) Excise/Gains Tax – A tax on the sales proceeds or increase in value of a property
Facebook Marketing – Ads which are run on Facebook
FSBO – For sale by owner (a property being directly sold by its owner without the assistance of a real estate professional) Inbound Marketing – A prospective client reaches out to the marketer (rather than the advertiser reaching out to prospective clients Independent Appraisal – An appraisal done by someone not affiliated with other parties Landing Page – The first page of a web site – where a prospect “lands” when they click on a link in an advertisement
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