distinguish it from the competition and provide a visual “edge,” while encouraging buyers to pay top dollar.
THE POWER OF STAGING WHEN SELLING A HOME
Consider these results from surveys conducted by Coldwell Banker and the National Association of REALTORS®: • Staged homes spent 50% less time on the market than homes that were not staged. • Staged homes sold for 6% above asking price. • A staging investment of 1% to 3% of asking price generates an ROI of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing.
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are looking for a home that will give them a fresh start. Perhaps they’re just starting out and it’s a fresh start from apartment living, or maybe they’ve outgrown their starter home and need more room for their expanding family. On the other end of the spectrum, if the kids are grown and gone, a couple might be looking for a way to declutter their lives and downsize. There’s also the situation in which a marriage is ending in divorce and the couple must face the reality of selling what is often the single largest asset of the union. If home shoppers can picture themselves living in the home, the home will be easier to sell. This is sometimes known as “interior curb appeal,” where the eyes are drawn to inviting spaces and light, as well as to unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel. Painting, updating fixtures, and eliminating stained carpets and 28
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