photos. When possible, shoot a variety of photos that lend themselves to vertical and horizontal compositions. These will provide versatility for various print and online layouts. Pinterest, for example, works better with vertical compositions.
DON'T FORGET YOUR HOME'S UNIQUE FEATURES
Give special attention to photographing your home’s unique features—the ones I emphasized in Chapter 1. Following the 80/ 20 rule, these are the features that will make your home stand out above the other houses listed in your market. Remember, these unique features should play a prominent role in your marketing efforts.
USING DRONES
In the past, you would’ve needed to pay a professional pilot or rent a helicopter to capture aerial footage of your home. Now, anyone can use drone technology to capture video and still images from the sky. Drone photography and videography can take your listing to a whole new level—no pun intended. Many drone photography services are available at a reasonable fee. Drone photography provides a big-picture view that most home owners never even see for as many years as they live in their homes. The house, the yard, the distance from neighbors, the proximity to various parts of the community—this is truly a valuable shot. An aerial view also can add a dramatic feel to the images of your home.
VIDEO WALKTHROUGH
This is every home buyer’s dream—a virtual tour of a prospective home. This can cut hours off a buyer’s looking time and separate the wheat from the chaff regarding which home prospective buyers want to visit next.
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