agent, must build and maintain a highly interactive, informative, and persuasive website or page dedicated to your home. Gone are the exhausting days of trudging from car-to-house-to- another-house, and then back again, dodging the elements in the heat, snow, or rain. A buyer can get all the information needed to decide if they want to view a home in person by spending a couple of hours in front of their computer. Your home’s website should be user-friendly and full of value. It should offer full video tours of a home’s interior, links to Google Earth for aerial photography of the area, detailed floor plans, and more. Facebook: The importance of this social media site cannot be overstated in terms of getting your information in front of thousands of people and extending your reach far beyond your wildest imagination. You probably have hundreds of Facebook friends (and, of course, they all have hundreds of friends, too). If your agent is doing Facebook marketing, REALTOR®, you should augment it sharing posts advertising your house and asking your friends to then reshare so as to broaden the exposure. Facebook has an amazing ability to target the demographic you want to know about your house by age, gender, and geographical location. Your real estate agent knows all about working these demographics to your benefit and will purchase advertising to target your demographic. There is oh-so-much-more to it than creating a “status update” about your home and asking your friends to share, so if you’re going it alone as an FSBO seller without an agent’s professional Facebook page and posts to drive traffic back to his/her website (and your home), asking your friends to help you advertise is only going to get you so far.
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