Open houses in a seller’s market can be very busy, with many people milling around a property, catching bits of each other’s conversations, and infusing potential buyers with a sense of urgency and competition to place an offer before they miss an opportunity to bid. Should more than one party be interested in the home, a bidding war can begin, which is a great advantage to the seller. If you’re using a real estate agent, they will send out an email announcement to their own private mailing list, as well as to every real estate broker and agent within the area, to ensure that your open house event is publicized on all open house websites to maximize overall attendance. They will also promote your open house on existing social media platforms. Social media exposure is extremely important in real estate marketing, as most potential buyers will look at listings and open house ads online before they physically visit the home or property. If you don’t have a REALTOR® and are doing your own marketing, post a couple of signs throughout the neighborhood. Don’t wait until the day of the open house to plant a sign in the yard. You must effectively promote it well before the big day. Buyers are constantly searching the Internet for listings, so that is your first marketing stop to ensure you get as many potential buyers to show up as possible. Update all current marketing of your home to announce your open house date and hours via your website or social media. If you’re using an agent, they will produce a separate video incorporating an abbreviated virtual tour of the home highlighting its best features. If not, you can produce a similar video yourself. Think of it like a movie trailer, designed to emphasize the best points of the home without revealing everything to draw in prospective buyers to your open house.
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