Rebecca Southard - SELLING SECRETS YOU CAN'T AFFORD TO MISS

homes that appeal to them, and then contact a Realtor.

Beautiful engaging, photos of homes, inside and out make the best first impressions. Online marketing through photographs is one of the most important ways to market your home. Listing photography is a great tool for showing off the best features of your home. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortable and living happily in your home. By focusing on the unique aspects of your home — like large rooms with great views or amazing architectural features — you can generate genuine interest. Stage your home to give the appearance of space and light in every photo without distorting reality. Stage your home to give the appearance of space and light in every photo, as long as you do it without distorting reality.

GO PROFESSIONAL

The decision to use a professional photographer is an easy one. Most real estate agencies will cover the cost of professional photos for your listing. Most Realtors® agree that photos taken by a professional are more likely to sell a house within six months. The difference in home-selling success rates between homes photographed by amateurs and those photographed by professionals is astounding. On average, homes ranging from $400,000 to $499,000 that were photographed professionally sold for $11,000 more than the homes that were not photographed by professionals. Homes in the $200,000 range averaged $3,400 more. The sharpest photos also increased the salability of the home, with 10% of the homes selling at or above the listing price 44% of the time. Potential buyers want quality, high-resolution photos when they shop online. Current trends in visual media demand it, and so

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