do buyers. Finding a home is all about making an emotional connection for younger buyers, much like their music and movies. You are basically marketing your home directly to buyers with an online photo presentation. You need to wow them, and statistics show that high-quality photos can do just that.
MAXIMUM TARGETED EXPOS TED EXPOSURE
When you hire an agent, they can place your listing on all major real estate portals, such as Zillow and Realtor®.com. Buyers flock to these websites to find new listings. The agent can also place your home on their own dedicated website and their social media outlets. Moreover, Zillow’s Home Trends Expert, Amanda Pendleton, told Yahoo Finance live that Zillow had 9.6 billion page visits to its website and app in 2020, which is a 1.5 billion increase from 2019. When you choose an agent to represent your home, make sure they offer the maximum targeted exposure to potential buyers through the online marketplace. Check to see if they are current with all techniques for online marketing and can provide the advanced technical services to sell your home:
• Visual maps, such as Google Earth • Floor plans or 3-D floor plans • Video tours • Updates on buyer activity through the agency • Electronic documents • Agency mobile device app • Social media exposure • Virtual home staging (if your home is empty)
Selling a home quickly and for more money takes work. Ensure 60
Powered by FlippingBook