Susan Ormont - RISK VERSUS REWARD: A SIMPLE GUIDE FOR INVESTING IN REAL ESTATE

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The goal is to write a great advertisement that highlights the best features of your property in a captivating and attention-grabbing way. Tell renters why they’ll love living in your home. Describe its best features and benefits, and maybe include some of the home’s history. Here are some other ideas: • a nice view • special features (large yard, fenced-in yard, a patio or deck, fully furnished basement, a home office, a nice garage, a pool, recent renovations, etc.) • special amenities in the neighborhood (great shopping options, restaurants, services, police, parks, riverfront walkways, community centers, nightlife, etc.) • is your home close to local quality schools and/or public transportation? • is the overall “feel” (ambiance, atmosphere) of your neighborhood something worth advertising? Is there a community feel? Does it feel safe? Could potential tenants picture themselves living there? In addition to capturing your property well, you also need to make sure to take Fair Housing Act (FHA) laws and your minimum qualification standards into account. If you’re looking to rent commercial space, the same holds true, although the focus of your copy should be to help them see why your property is the best for their business. Your words should help them picture their business there — thriving! In addition, if writing and marketing are not skills that come naturally to you, consider hiring professionals. It could make all the difference in helping you narrow down the candidates for your

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